Desk Market Research: Relevant Now and Always
Keywords:
business strategy, cabinet marketing
Abstract
One of the most popular criteria for dividing marketing research is based on the nature of the work and the collection of initial information. There are two basic types-field and desk research. Usually they talk and write about the desired sequence – first, a desk study is conducted, in which hypotheses are formed and pre-tested using information that is less specific and relevant, but more capacious and accessible, covering all possible areas and areas of the company's current and potential activitie
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References
Mebert, A., & Lowe, S. (2017). Blue Ocean Strategy : How to Create Uncontested Market Space (Vol. First edition). London: Macat Library. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds live&db=edsebk&AN=1552203
Munoz, Ti. (2004). Brand metrics: Gauging and linking brands with business performance. Journal of Brand Management, 11(5), 381–387. https://doi.org/10.1057/palgrave.bm.2540183
Business in Russia: innovations and modernization project: monograph / V. E. Poletaev. - M.: INFRA-M, 2017. - 624 p. - Access mode: http://znanium.com/catalog/product/702815
Verganti, R. Innovations guided by design: how to change the rules of competition through radical semantic innovations / R. Verganti; translated from English by N. Edelman ; edited by A. Krylova. - Moscow: Publishing House "Delo" RANEPA, 2018. - 384 p. - ISBN 978-5-7749-1391-6. - Access mode: https://new.znanium.com/catalog/product/1043177
Munoz, Ti. (2004). Brand metrics: Gauging and linking brands with business performance. Journal of Brand Management, 11(5), 381–387. https://doi.org/10.1057/palgrave.bm.2540183
Business in Russia: innovations and modernization project: monograph / V. E. Poletaev. - M.: INFRA-M, 2017. - 624 p. - Access mode: http://znanium.com/catalog/product/702815
Verganti, R. Innovations guided by design: how to change the rules of competition through radical semantic innovations / R. Verganti; translated from English by N. Edelman ; edited by A. Krylova. - Moscow: Publishing House "Delo" RANEPA, 2018. - 384 p. - ISBN 978-5-7749-1391-6. - Access mode: https://new.znanium.com/catalog/product/1043177
Published
2021-03-27
How to Cite
Eshmamatova Madina. (2021). Desk Market Research: Relevant Now and Always. Central Asian Journal of Theoretical and Applied Science, 2(3), 59-63. Retrieved from https://cajotas.centralasianstudies.org/index.php/CAJOTAS/article/view/100
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Articles
