THE ROLE OF INNOVATIVE EVENTS IN MANAGING THE COMPETITIVENESS OF CONSTRUCTION PRODUCTS
Abstract
The scientific article describes the scientific and theoretical foundations for increasing the competitiveness and efficiency of construction products based on innovative measures in the management of enterprises producing construction products. In order to manage the competitiveness of construction products, the factors influencing it were identified, measures were developed to eliminate these strong factors, and suggestions and recommendations were given to ensure the management of product competitiveness through the success of product innovations in the construction markets.
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